Stop unveiling a business's secret weapon
Published: 12th March 2025
Read time: 1 min
AI is a weapon that can be harnessed by pretty much any business. Like King Arther's Excalibur or Zues' Lightning Bolt, if wielded correctly can decimate the competitors and help those in need.
And yet so many salespeople feel the need to tell their potential clients that they wield it.
Here’s the thing, THEY DONT GIVE 2 FLYING FISHES about it, nor should they. They only care about what they stand to make from the product/service, not the boring mechanics behind it.
I hear so many businesses’ boasting that they utilise AI in their service or product. "Our business utilizes the top of the line AI software to help you...", SHUT UP.
A) they don’t care
B) they probably don’t understand what the heck you're talking about
and C) it’s useless information to them
The real beauty of AI
The best advantage of AI is that you don’t need to mention it, you can take all the credit for it. what it does for your business and how it benefits your client/customer, that's all you baby.
AI doesn’t have feelings. It’s not likely to go on strike if you don’t give it a shout out after winning a Nobel prize.
It’s not going to scream "I object" at your wedding. It’s a tool meant to be used to help make your job easier and quicker without writing a paycheck for it to blow at the Strip Club.
It’s simply meant to help you help the client quicker. Simple as that. Stop using it as a selling point, Prospects don’t care.
Use it for what its designed for.
Innovation.