If you run a local business you need to be using Google ads

There is no local business that would be hurt by using Google ads. Every local business in existence would benefit from doing Google ads.

 Every.

BUT.

If you're using it you do need to know what you're doing.

Because every time I had logged in to a Google ads account for a new client I see that they're using the dreaded 'Performance Max' campaign.

And every time it's performing miserably. Just abysmal results all around. 

There is a time and place for the Performance Max campaign.

If you're not experienced at Google ads... this is not the time nor the place. 

So instead, just start with the basics. Just go with search. Test some stuff.

Trust me on this one. Everything will work so much better.

- Brandon