Saw a documentary with Arnold Schwarzenegger once. In the documentary he's the top dog, the #1, preparing for another bodybuilding show. Confident he's going to take the win.

Competitor tells him: "Arnold, the wolf at the top of the hill is never as hungry as the wolf climbing the hill"

And Arnold says: "That's true... he is not as hungry. But when he wants food... it's right there!"

Good line. Also true.

Google ranking is the same.

Whenever you check who's at the top for a search term in your area you'll see the same guy ranking there for years and years. I see it with almost all of my clients.

That's because of two things:

1) It's hard to GET to the top. So most people give up before they get there.

2) The longer you're at the top doing the right things, the harder it becomes to kick you off the top.

If you're at the top you get more calls, more visitors, more clients, more money, more attention. This compounds month over month over month.

You can't really coast and take your eye off the ball obviously. Still have to do all the right things. But it's easier to keep that position.

And if you're not at the top you should start attacking that hill TODAY.

Every day that goes by is a day where your competitor gets more momentum. His position just keeps compounding so it makes it harder to crack that top 3.

Don't let another day go by. Time to go on the attack and claim that spot.

- Brandon