Have you noticed this trend of big CEOs shooting content for their companies?

McDonalds is doing it. Burger King as well.

Gary Vee, Alex Hormozi, Elon Musk. They're all shooting content.

These guys have the budget to record the slickest Hollywood quality commercials. They could pay A list actors to advertise their stuff. But instead they shoot video mostly just showing themselves. And it's shot with a simple phone. Then it gets shipped with minimal editing.

Why?

Because we like buying from other humans. And the stronger this AI push gets, the stronger we will be attracted to buying from actual humans.

AI influencers are NEVER going to be a big thing. Your best selling tool is just you being human.

Talking about what you do. Showing what you do. We're fascinated by that. And that's not going anywhere.

So if you're thinking of adding any kind of ads to your business I'd consider just showing what you do. Or talking about what you do and using that as an ad.

- Brandon