You can precisely predict who is going to do well and who won't last long, based on just one thing.

It's the best predictor of success. Let me tell you what it is.

I was planning a party for mums birthday, it was yesterday, it had a big turnout, it was great. A week ago I was trying to get quotes from locations.

There are some locations that got back to me within a day or so. That's amazing.

They are also the exception.

Almost every single other one of them either didn't get back to me at all or days later.

One got back to me today. A week later.

IT WAS YESTERDAY!

And then it's: "Ah, thank you for sending a request. Anyway, what can we help you with?"

I am quite precise in communication. I have already told them EXACTLY what I'll need. And they STILL ask me what I needed.

The one thing that determines failure or success in most selling, when you get inbound leads, is the speed at which you get back to them.

Speed is the one gigantic determinant.

There is a massive difference between you getting back to them within an hour, or a day, or seven days.

After 5 days? They don't even know you exist!

They don't know that they actually asked you for information. They have no idea who you are. You need to get back to them quickly.

Speed.

The one thing you can immediately do to fix most of your lead generation issues is get back to them with speed.

- Brandon