If there's one thing that can make all the difference in your business it's realizing that the number 1 is the worst possible number in business.

One staff member. One computer. One IT guy. One client. Or...

...one source of leads.

Say you're running Google Ads, paying around $10/day and after a few years you find yourself spending +/- $,000/month. Profitably, obviously.

This was your only source of leads. Things were moving super well and your busy doing the actual work. So you not prioritizing other sources of leads.

You find yourself logging in on a random Tuesday morning and seeing an email from Google. "Account Paused".

Some Google employee had looked at your ads and decided it was a good idea to stop them.

You think to yourself: "No big deal, I'll get in touch with a customer service rep."

Turns out you can't get a customer service rep on the phone. Even if your spending just under $1000/day.

(typical for any support service)

So your sending in ticket, after ticket, after ticket.

This goes on for... 7 months. In that time your getting absolutely wrecked with the lack of business you find yourself doing.

All because you only had 1 source of leads.

If you depend on referrals or word of mouth or meta ads or google ads ALONE?

You're a disaster waiting to happen.

I know. I've been there myself.

Don't do it to yourself. The stress isn't worth it.

Develop multiple lead sources. Because ONE is the worst number in business by far.

- Brandon

P.S. If you're heavily dependant on ONE source of leads and you want me to look at your business to see which other source we could develop? Get in touch today. I'll happily help you out.